from Small Business Trends.com 20 July 13 enhanced by Peter/CXO Wiz4biz
Which? Should I tell you about a book that details the rise of some of the most talked-about, written-about young-gun-entrepreneurs and CEOs of hot brands? Or should I tell you about a book that will help you grow your business even when you think you’ve got nowhere to go?
Be Inspired. As you’ll see, I opted for the latter “You-tility”. I don’t know about you (maybe this is a personal problem) but whenever I read books that give me ideas about how to grow my business or help my clients grow their business, I feel inspired and energized. So I’m hoping you feel the same way.
Motivation or How a Pool Guy Got Me Hot & Bothered
for this Book. It’s not what you think – but it made you read on didn’t it? You-tility did something I don’t recall any other book doing. A “pool guy” wrote the introduction. For all intents & purposes this was a pool guy like any other pool guy you know. Except that when the economic crash of 2008 crashed his business, he hunkered down and repositioned his business. He made the decision to look at his business from his customers’ point of view and he decided to start Blogging (something he wasn’t good at, but did for the life of his business anyway).
Blogging for Business.
Ultimately, his business grew beyond just being a small Virginia pool company. His Blog is one of the most trafficked pool sites in the world and he calls himself the “Sales Lion.” I can’t believe I’m spending so many words on two pages of an introduction, but I think it is some of the most powerful content in the book, because it comes from someone who is a lot like me and a lot like you. And this should make you read on – even more than the pool-guy reference.
You-tility>: the Pool Guy is onto Something
As you know, I read a ton of books and one of the cool things that happens is, I get to sense trends through the eyes of the authors. One trend you’ve really got to take on as part of your marketing strategy is transforming your marketing message from Hype to Help !!!
[ Hype to Help, About the Author, Four Concepts to “grow” your Business, in Premium Content ]