from Applied Marketing Science 7/13 enhanced by Peter/CXO Wiz4biz Voice of the Customer is the set of needs or problems that your Customers have, be they individual consumers or firms in B2B markets. Your Company must identify these needs and develop creative products & services that address them. The Voice …
. . . to determine what Product or Service they want. from Quality America.com 1995 enhanced by Peter/CXO Wiz4biz It is easy to make assumptions about what actual & potential Customers (both will be referred to as Customers) want & need. Interviewing customers provides your Company with up-to-date information on …
from Young Entrepreneur.com 11/12 enhanced by Peter/CXO Wiz4biz Visitors or Customers is a big difference. Would you rather your startup have 10,000 monthly visitors to its site with a > 10 % sales conversion rate or attract the attention of 100,000 visitors with < 1% deciding to buy from you? …
from Consultant Consortium, Linked In 18 June 13 enhanced by Peter/CXO Wiz4biz Significant changes in Customer Retention rates have resulted in extraordinary improvements in “profitability”. [Don’t you like the sound of that?] One survey found that a 5% increase in customer retention consistently resulted in a 25% to 100% increase …
How do you find out ??? from James De Bono’s Blog 5/13 enhanced by Peter/CXO Wiz4biz Who is Your Customer -How do you find out? And how do you use the information to get strategically targeted prospects into your business, drive conversions through the roof & develop long term profitable …
by Jayne Kowal in eZineArticles.com 5/13 enhanced by Peter/CXO Wiz4biz It is not enough to have Business Goals & Strategies related to providing an excellent customer service experience. It isn’t even enough to have a philosophy of “Service excellence”. While these are foundations, service is about interactions & execution, every …