from Duct Tape Marketing.com – a Marketing Consultant of Startups enhanced by Peter/CXO Wiz4biz 8/10 Constantly seeking Feedback from your customers is a great way to learn how to market your business more effectively. If you’ve never done this before, do it immediately as it is one of the best …
6 Strategies to help you Research, Interpret & Process information about your Customers. from MicroSoft.com/Business, enhanced by Peter/CXO Wiz4.biz 3/13 Even more so in the Information Age, “Knowledge is Power”. Nowhere might that maxim be more applicable than it is with your customers. But recognizing the essential value of customer …
by Jayne Kowal in eZineArticles.com 5/13 enhanced by Peter/CXO Wiz4biz It is not enough to have Business Goals & Strategies related to providing an excellent customer service experience. It isn’t even enough to have a philosophy of “Service excellence”. While these are foundations, service is about interactions & execution, every …
for Small Business to reach Customers from USA Today 5/30/13 enhanced by Peter/CXO Wiz4biz • Check-in. This feature has been around for quite some time, but with the popularity of mobile devices, it’s starting to see more usage. Customers click a tab to let friends know they’re visiting a business …
for Small Business to reach Customers from USA Today 5/30/13 enhanced by Peter/CXO Wiz4biz Yellow Pages >> Facebook – which has taken over as a lot of businesses as the primary vehicle for keeping awareness of their business in front of the public. And there’s a lot more to managing …
Transform Your Business by Being Remarkable– a Book Review by Seth Godin, No-Tears Marketing 04/10 enhanced by Peter/CXO Wiz4biz 4/13 Why this Book? What on earth is a book about a Purple Cow doing on the list of best business books? When I decided to choose a business book to …
Guerrilla Marketing for Startups from the book “Guerrilla Marketing” 2/10 enhanced by Peter/CXO Wiz4biz Using a Feature of your Product to get Publicity for its innovation or excellence When it came time to revamp the website for the design agency “Good Creative” where I work, we thought long and hard …
When you’re Bootstrapping, you have to think differently. from the book “Guerrilla Marketing” 2/10 enhanced by Peter/CXO Wiz4biz When you run your own Business – be it Web or otherwise – it is a general rule that you need two things to accomplish any particular task, Money & Time. A …
Transform your Business by being Remarkable a Book Review – Peter/CXO Wiz4biz 05/13 Author: Seth Godin makes a convincing case that in this world of exploding choices of products and decreasing consumer “attention span” the only way to survive is to make the product “so remarkable” that the consumer is …
from SEObook.com 5/12 by Peter/CXO Wiz4.biz Under-monetize to buy mind-share. (Google does this in almost every category Google is in) Offer a Free Version to make sure everyone who may want to, has a chance to experience your product and/or service. (almost every category Google is in) Keep them coming …
Compiled by Peter/CXO Wiz4.biz 3/13 What kind of Customers do you have? Lead In Customers, that will drive your future business, but are not necessarily “loyal” customers. They’re usually looking for the latest technology. If you don’t keep up & have it, they’ll look elsewhere. Loyal Customers, who keep coming …
Compiled by Peter/CXO, Wiz4.biz 5/13 7. Focus on PR, not Advertising – continued. 1) PR is often considered a highly credible form of promotion. One of PR’s key points of power rests with helping to establish credibility for a product or company, in the minds of targeted customer groups by …
Compiled by Peter/CXO, Wiz4.biz 5/13 What is Branding? A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image. Branding is when that idea or image is …
from Author Jonah Berger on Linked IN, 05 May 13, enhanced by Peter@ Wiz4biz Most Research finds that “word-of-mouth” is more effective than other types of marketing. Whether compared to traditional Advertizing, Media Mentions or Promotion events, “word of mouth” is more useful in creating new users and customers. Indeed, …
“Our speaker for 6/11 was Bob Goedjen – a Counselor to Startups & Small Business at SCORE for the past 8 years”, Peter/CXO Wiz4.biz + Organizer – Entrepreneur Meetups. What are the most important things to do: 1. Find & promote your “unique” Advantage – that your Competition doesn’t have. …
Compiled by Peter/CXO, Wiz4.biz 1/13 “Do what you love & the $$ will follow”. . . If you haven’t already found out, what you love to do, ask yourself,: “Can you make $$ at it?” If you cant figure out how, ask a few experts for advise. Passion will keep …