from Web Ubanist.com 7/08 enhanced by Peter/CXO Wiz4biz 11/13 Over the past month, WebUrbanist has explored the ins & outs of the weird world of Guerrella Marketing. What was once a fringe movement in the world of advertising, has become much more popular & mainstream since the 1980s, when marketing …
from Abhiyan Club School of Mgt 8/11 enhanced by Peter/CXO Wiz4biz 11/13 3. PASSION: “The only way to do “great work” is to “Love” what you do”. “If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” …
to Succeed in your Startup Business from Epinions.com 04/04 enhanced by Peter/CXO Wiz4biz 11/13 6a. The Customer’s processes: •Most of what the customer does is unconscious & habit. (emotional commitment). •Demographics – who buys? Each demographic has a way to figure out how people feel. •Psychographics – why they buy …
From PC World Magazine 7/13 enhanced by Peter/CXO Wiz4biz 11/13 Apha listed 10. E-Mail: a) Thunderbird: If you have Microsoft Office, you already have Outlook, the industry-standard Email app. But if you’re looking to save a buck and still get most of Outlook’s features, Thunderbird is a capable, free alternative. …
from Entrepreneur magazine 7/13 enhanced by Peter/CXO Wiz4biz 11/13 4. Is your potential partner’s Passion & Commitment to the business as “strong” as yours? “I don’t care if it’s a coffee house or a design firm, a business partner’s commitment has to equal yours.” A partnership — especially one between …
from Social Media Today.com 04 Nov 13 enhanced by Peter.CXO Wiz4biz Acceptance: I would much rather take a look at what to expect in 2014 in terms of social media marketing. For one thing, I believe most “savy” companies now understand the impact Social Media can have on their business, …
from GrassHopper.com 11/13 enhanced by Peter/CXO Wiz4biz What is Viral? A phenomenon that make easy, and encourages people to share their enthusiasm for your product or services – with their friends. This book discusses the “viral” nature of today’s Web and how to use it to succeed. The 1st Viral …
from SJ Mercury News 10 Nov 13 enhanced by Peter/CXO Wiz4biz Surviving. At first, it didn’t look like Twitter was going to make it. In the 7 years since its birth, it has struggled. It was a tech company with major service outages. Its co-founders feuded and it cycled through …
from Linked In 7/13 enhanced by Peter/CXO Wiz4biz 11/13 (1) Separate the initial Decision-Maker from the Decision-Evaluator. Once you’ve made the initial decision, you’re no longer in a neutral position to decide whether to keep investing in that course of action. Since you’re biased in favor of sticking with the …
from Linked IN 7/13 enhanced by Peter/CXO Wiz4biz Benchmarking goes hand-in-hand with the Balanced Scorecard. Key Performance Indicators can only generate meaningful insights, if they are compared with targets & benchmarks. Benchmarks can come from within the company by comparing departments / business units or can come from industry research …
from Linked In 10/13 enhanced by Peter/CXO Wiz4biz Satisfaction ??? According to Jeffrey Gitomer author of Customer Satisfaction is Worthless: Customer Loyalty is Priceless, the answer is very clear. “Satisfaction is no longer an acceptable measurement of Customer Service success. The standard and measure of success in this millennium are …
from Entrepreneur Magazine 18 Oct 13 enhanced by Peter/CXO Wiz4biz If you keep telling people you’re “just a start-up,” you will never grow much bigger – unless you want sympathy. It’s time to move from “Start-up to Grown-up” mode and from “planning” to executing. In a few years, you want …
from P2P Foundation.net 2012 enhanced by Peter/CXO Wiz4biz 10/13 Chapter 3: Hybrid Approaches. We look at two of the new ‘diagonal’ or ‘hybrid’ approaches. These hybrids combine entrepreneurship with more horizontal participation, and deepen of the mutualization of both skills and materials. In the case of crowd-sourcing, firms appeal to …
Compiled by Peter/CXO Wiz4biz 10/13 “Hard work has a future payoff. Laziness pays off now.” “Better to understand a little, than to mis-understand a lot.” “How do I set the laser printer to stun, when your employees are copying personal material? Book Critic company: “Sarcasm is just one more service …
from Linked In 28 Oct 13 enhanced by Peter/CXO Wiz4biz Author Mark Schaefer says: “Twitter is an essential component of any content marketing strategy, which might seem surprising since we are pretty limited with what we can accomplish in 140 characters, right? Let’s expand our view of Twitter as an …
from Summary.com 10/13 enhanced by Peter/CXO Wiz4biz Author Chuck Martin is a Marketing Specialist (as VP at IBM & others) and has founded “Mobile Future Institur” where he serves as CEO. In his new book, “Mobile Influence”, Chuck Martin (as a mobile digital pioneer), quotes a VP of one of …
from LA Times 5/10/13 enhanced by Peter/CXO Wiz4biz 10/13 Ask Joshua Reeves about his online Zen Payroll service, and the last thing he’ll want to discuss are its features, algorithms, software code & all that other industry jargon that usually comes pouring out of the mouths of Silicon Valley engineers. …
For Excelling at E-Commerce from Mouth Shut.com 02/04 enhanced by Peter/CXO Wiz4biz The arrival of the Web was a pivital moment in history – similar to the invention of the printing press – as an abrupt & irrevocable turning point, one that signals a shift in historical direction by obliterating …
compiled by Peter/CXO Wiz4biz 10/13 Why? Because it’s one of the most difficult things to do – especially if the Customer get angry. Customer Service needs a thorough Training to master the skills needed. 1. Listen carefully & assure the Customer you’ll take action. Ask any Questions, to understand or …
compiled by Peter/CXO Wiz4biz 10/13 Establish Guidelines – to provide “outstanding” Customer Service. Your organization needs Guidelines – of what is expected of them. Review & update them periodically. 1. Learn the key Client/Customer’s names (especially the top 20% or so, that provide about 80% of your activity) What name …
from Neuro Relay.com 7/12 enhanced by Peter/CXO Wiz4biz Author: Jonah Lehrer is a young (32) American Science Writer, Blogger, Speaker & Journalist to national Newspapers + a Rhodes Scholar – who writes on the topics of psychology, neuroscience, decision-making and the connections between science and humanities. He has published another …