from INC magazine 5/13 enhanced by Peter/CXO Wiz4biz 7/13 With the “Square” Card Reader [Founded 2/09 San Francisco now 500 Employees), Jack Dorsey, Co-Founder of Twitter, has made it possible for anyone, anywhere to take Credit Card payments. Now, competition is heating up in the mobile payments market. It started …
20 Tips to Make your Marketing Endeavors Successful from Facebook Fan Marketing 7/13 enhanced by Peter/CXO Wiz4biz Tip 2 – Ensuring your Business is not ‘Boring’. One of the best things about using Facebook for your business, is that you can create a ‘cool’ image. Branding is important in today’s …
from INC magazine 6/10 enhanced by Peter/CXO Wiz4biz 7/13 Consider the Psycho-graphics of your Target [ Make sure they’re not too Psycho !!! ] Psychographics are the more personal characteristics of the person who would be buying your Product or Service, including: * Personality, Attitudes, Values, Interests/Hobbies, Lifestyles, Behavior * …
Compiled by Peter/CXO Wiz4biz 7/13 “You need to keep up or you’ll be left behind.” As Manager or Owner of an organization, you not only have to make sure operations are running smoothly now, but also prepare for the future. Don’t get distracted by just putting out the fires of …
or literally “Sucking-Up” to a Blogger (& other people of Influence) – that you can use your Con-fluence on, to add their wisdom & contacts to your own Blog, Network, etc. [It may seem like it, but it’s not really a Con – just part of smart Networking.] Compiled by …
from Business News Daily 7/10 enhanced by Peter/CXO Wiz4biz Write down your “Brand Positioning” statement for your Target customers. At the end of the day, your brand and what it symbolizes for customers will be your strongest competitive advantage. You should be able to write down a simple declarative sentence …
fm SmartBiz.com 6/13 enhanced by Peter/CXO Wiz4biz #3. There’s No Substitute For Search Engine Savvy (say Yes to SES). Understanding the subtleties of each Search Engine is essential for success. For example, Yahoo approaches organic & paid searches differently than most others. On Google, paid searches are shaded in blue …
from P2P Foundation.net 2012 enhanced by Peter/CXO Wiz4biz Summary of the Book Report. Two main agents of transformation guide this work. 1) the emergence of “community dynamics” as an essential ingredient of doing business. It is no longer a matter of autonomous & separated corporations marketing to – essentially – …
from Start Online Business Guide 6/13 enhanced by Peter/CXO Wiz4biz If you have Google “Adwords” (which is free), and use the keyword tool from within the account, you will get up to 800 keywords plus some additional information. How to Research a Niche Let’s say you have a passion for …
from Small Business Branding.com 1/07 enhanced by Peter/CXO Wiz4biz What is a Brand? It’s the name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers. A brand can become the most valuable asset of a company. (ie, Coca-Cola is the #1 …
from Startup Daddy.com 5/08 enhanced by Peter/CXO Wiz4biz Voice of Experience. Having “named” my startups more than once, I am going to make the argument that choosing a name for your business is even more difficult than choosing a name for your child. While you don’t have to factor in …
from About.com 7/13 enhanced by Peter/CXO Wiz4biz Marketing is an Investment. It’s difficult to start a business, let alone learn how to market it. It’s not uncommon for new & existing small business owners to find themselves in the marketing role and quickly becoming overwhelmed. Don’t worry, we’re here to …
(er, Zero or Super Lean Budget) from Dawn Abraham, Biz & Life Coach 05/13 enhanced by Peter/CXO Wiz4biz How to promote your business is the #1 Question out of most people’s mouths when they first meet with me. The next question is how can we market on a limited budget, …
A review of Greg Garnforte’s book 5/10 and enhanced by Peter/CXO Wiz4biz Chapt 2. SALES is #1 Priority Do a little Research, to find out who your Target Market is. Then do . . . Pre-Selling. Go out & talk to as many prospects as possible to see if they …
Pricing is Grading, but not de-grading !!! from Pragmatic Pricing.com 7/13 enhanced by Peter/CXO Wiz4biz What grade would you give your product? Your marketing? Your price is that grade. As a company you invest time & resources developing a product or service to create real value. You then invest more …
Transform Your Business by Being Remarkable a Book Review by Seth Godin, No-Tears Marketing 04/10 enhanced by Peter/CXO Wiz4biz 7/13 The Purple Cow is truly an “extra-ordinary” book in itself. Once I started reading, I could not convince myself to put the book down. New ideas immediately started to emerge …
from Duct Tape Marketing.com – a Marketing Consultant of Startups 2/8/10 enhanced by Peter/CXO Wiz4biz 3. What’s one thing we could do to create a Better Experience for you? On the surface this question could be looked at as a customer service improvement question – and it may be – …
from Software Advice.com 7/13 enhanced by Peter/CXO Wiz4biz * Why CRM? Customer Relationship Management SW is the strongest and the most efficient approach in creating & maintaining relationships with customers. CRM is not only pure business, but also ideally, strong personal bonding between people. Development of this type of bonding …
Six (6) Strategies to help you Research, Interpret & Process information about your Customers. from MicroSoft.com/Business 3/13 enhanced by Peter/CXO Wiz4biz 3. Do they want a lot of Options or only a few? The consuming public has a decidedly split personality. Some want gobs of options, while others are more …
by Jayne Kowal in eZineArticles.com 5/13 enhanced by Peter/CXO Wiz4biz CHALLENGES contintued 2b Value. Primary factor is Knowledge of your products & services. This requires knowledge beyond your department to focus on identifying what your business products or services are (features) and how the product or service will assist the …
The Small Forces Behind Tomorrow’s Big Changes Authored by Mark Penn, released 9/07 reviewed/enhanced by Peter/CXO Wiz4biz 7/13 Believe it or not, Internet marrieds, teenage knitters & tattooed professionals have at least one thing in common. They exist in large enough numbers to be considered “micro-trends,” or what Pollster Mark …