from the book “KaChing by Joel Comm 2010 enhanced by Peter/CXO Wiz4biz 1/14 “How to Run an Online Business that Pays while you Play” “I decided to undertake a chapter-by-chapter review of KaChing by Joel Comm, to determine just how useful the book is to the average reader”. Kat Skinner, …
from Blogging for Dummies 1/14 enhanced by Peter/CXO Wiz4biz 1. Post Frequently – every day or two, so your readers are always getting something new. If you go a week or more, they’ll think you’re hibernating or quit. 2. Paste yourself, No Pace Yourself, by not posting too frequently. If …
Transform Your Business by Being Remarkable Book Review of Seth Godin, No-Tears Marketing 04/10 enhanced by Peter/CXO 1/14 Less Risk & more Wins. The book illustrates that a Purple Cow is not necessarily more risky than traditional marketing strategies/ products. In contradiction: a Purple Cow is often a lot less …
from Click Z.com 13 Dec 13 enhanced by Peter/CXO Wiz4biz As we prepare to ring in a new year, it seems like a good time to evaluate what is Hot & Not for Social Media in 2014. HOT: Search + Social Social Media influences Search rankings. This is a fact; …
from Marketing Magazine Australia 18 Dec 13 enhanced by Peter/CXO Wiz4biz There has been an emergence of other highly sought-after skills for marketing professionals to have in their arsenal – starved Startups are looking for a balance of functional skills such as digital, shopper marketing, innovation, insights & data analysis, …
(or, Zero or Super-Lean Budget) from Dawn Abraham, Biz & Life Coach 05/13 enhanced by Peter/CXO Wiz4biz 12/13 8. Give Free Seminars & Workshops – so people can experience firsthand, just how talented you are. When people like your teaching, they will hire you to do for them what you …
from About.com 7/13 enhanced by Peter/CXO Wiz4biz 12/13 Marketing Plan serves as a road-map when it comes to your marketing initiatives. It details the success route that you will need to follow, to get your small business noticed by potential customers. A detailed Marketing Plan will show you what to …
from Venture Beat.com 29 Nov 13 enhanced by Peter/CXO Wiz4biz Retailers are giving thanks today as not only were Sales up > 10 % on Thanksgiving but Black Friday sales are also up > 7 %. Mobile Traffic accounted for 37 % of all online traffic, according to IBM’s Digital …
by Author Malcolm Gladwell 2005 enhanced by Peter/CXO Wiz4biz 12/13 Sometimes a single person can serve multiple or all three roles of Connector, Maven & Salesman. The Author gives some incisive case-study examples of how to understand, measure, & take advantage of stickiness & context. For Stickiness he talks about …
from San Jose Mercury News 26 Nov 13 enhanced by Peter/CXO Wiz4biz Couch Commerce continued And they’re not only buying only CDs, books or cheap Secret Santa gifts; PayPal reports shoppers are also buying diamond bracelets from their Smart-Phones. Retailers – that have evolved with their high-tech consumers – are …
Tips for Unleashing Your Business from Soundview Exec Book Summaries 29 Nov 13 enhanced by Peter/CXO Wiz4biz “The purpose of business is to create and keep a customer,” wrote Business Guru, Peter Drucker many years ago. While none of the many books written by the father of modern management featured …
from San Jose Mercury News 26 Nov 13 enhanced by Peter/CXO Wiz4biz More Mobile. If the crowds at the mall seem a bit thinner this holiday season (I don’t believe it, Wiz4biz. Do you?), it may be because more shoppers are at home, buying Christmas gifts on an Laptop, Tablet …
from Inside Facebook.com 22 Nov 13 enhanced by Peter/CXO Wiz4biz As 2013 comes to a close, PR & Marketing pros are getting geared up for 2014. According to a recently released Infographic & Social Media report, Facebook, should be on the top of your strategic planning goals. WebDAM, a digital …
from Marketing Diva.com 22 Nov 13 enhanced by Peter/CXO Wiz4biz As we draw closer to the end of the year, it’s important to reflect on the lessons of 2013, as they can reveal much about where the industry may be headed in the coming year. Many technologies that gained traction …
from Pragmatic Pricing.com 7/13 enhanced by Peter/CXO Wiz4biz 11/13 How much can you Charge for your product? It depends on how much your competitor charges – and more important – how different your product is from your competitors. If your product is significantly better than your competitor’s, the amount you …
from Hinge Marketing Services Blog 15 Nov 13 enhance by Peter/CXO Wiz4biz Social Media Bandwagon is easy to hop onto. After all, the major Social networks are free to use and “everyone else is doing it”. All it takes is time, right? “It’s easy.” “Anyone can do it.” The excitement …
Our Speaker for Thurs 14 Nov was James – an Internet Marketing as a Manager of Marketing. Some of the topics were: How to “Go Viral” using: 1st Innovators. Find out who are the Innovators in your field and get your Product/ Service to them for their feedback. 2nd Early …
from Web Marketing Today.com 05/12 enhanced by Peter/CXO Wiz4biz 11/13 How does Viral Marketing work? The term “Viral Marketing” sounded offensive to some people. Perhaps, because it sounds like “Virus Marketing. Call yourself a Viral Marketer and some people will back away. “Do they have a vaccine for that yet?” …
from Web Ubanist.com 7/08 enhanced by Peter/CXO Wiz4biz 11/13 Over the past month, WebUrbanist has explored the ins & outs of the weird world of Guerrella Marketing. What was once a fringe movement in the world of advertising, has become much more popular & mainstream since the 1980s, when marketing …
to Succeed in your Startup Business from Epinions.com 04/04 enhanced by Peter/CXO Wiz4biz 11/13 6a. The Customer’s processes: •Most of what the customer does is unconscious & habit. (emotional commitment). •Demographics – who buys? Each demographic has a way to figure out how people feel. •Psychographics – why they buy …
from Social Media Today.com 04 Nov 13 enhanced by Peter.CXO Wiz4biz Acceptance: I would much rather take a look at what to expect in 2014 in terms of social media marketing. For one thing, I believe most “savy” companies now understand the impact Social Media can have on their business, …