Yahoo: “Don’t ‘screw up’ Tumblr” #2
from USA Today 05/22/13 enhanced by Peter/CXO Wiz4biz #3: Identify Tumblr’s core Audience — and use it. Both Yahoo & Tumblr management must study & understand the behavior & preferences of Tumblr’s core users. Active users will be the initial targets for advertising. How many there are and what they …